Hope is not a valid business model. To increase your chance of success, you need to be putting as much effort into "designing" your business as you do designing your game. Countless studios are built as a necessary byproduct of shipping a game, with no deliberate thought into the factors that will actually enable your game to succeed and your studio to thrive. The choices made around product roadmap, business model, marketing strategy, community development, corporate structure, compensation, funding, etc, help set a critical foundation for building a viable business. From countless mentoring and coaching engagements from across the globe, the same patterns around the lack of intentional business design keep emerging. This eat-your-vegetables session will explore the fundamentals of business design so you can go forward with more confidence.