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|Session Name:||Maximizing the Influencer Potential for Your Game (Presented by Xsolla)|
|Speaker(s):||Brooke Van Dusen|
|Company Name(s):||Xsolla, Inc.|
|Track / Format:||Business & Marketing|
|Overview:||Influencer marketing has become an essential part of marketing for many games today, and a vital source of growth for some. When should one make their game available for influencer coverage? How should one roll it out and what's the ideal timing to adopt business models such as revenue sharing and sponsorship? And most importantly, how can one avoid failure with reasonable expectations for this distribution channel? In this talk, Xsolla will discuss how to position a game for influencer success.|