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|Session Name:||Pro Tips for Making the Most of Google's App Ads Innovations for Strategy and Casual Games (Presented by Google, Inc.)|
|Speaker(s):||Jen Lui, Edward Weng|
|Company Name(s):||Google, Inc., Google|
|Track / Format:||Business & Marketing|
|Overview:||Get the inside scoop on how to leverage Google's new tools for an organization's game category. Whether the developer's game is strategy or casual, Google's experts will share pro tips on user acquisition, monetization, and sophisticated targeting models to help developers deliver the very best experience to their players, while rapidly growing their gaming business.|