You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Pro Tips for Making the Most of Google's App Ads Innovations for Strategy and Casual Games (Presented by Google, Inc.)
Speaker(s): Jen Lui, Edward Weng
Company Name(s): Google, Inc., Google
Track / Format: Business & Marketing

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

Overview: Get the inside scoop on how to leverage Google's new tools for an organization's game category. Whether the developer's game is strategy or casual, Google's experts will share pro tips on user acquisition, monetization, and sophisticated targeting models to help developers deliver the very best experience to their players, while rapidly growing their gaming business.

GDC 2019

Jen Lui

Google, Inc.

Edward Weng


free content

Business & Marketing

Business & Marketing