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|Session Name:||PR Success.gif: How to Get Your Game Across in 5 Seconds|
|Company Name(s):||Future Friends Games|
|Track / Format:||Business & Marketing|
|Overview:||In the era of Snapchat, Tinder and a million game releases per day most things have about 5 to 10 seconds to grab your attention, so you better make them count! This session explores the wonderful format of animated gifs and how they can be used to promote your game efficiently to players, press, influencers and other important people. From the question of what makes a good gif, how to record, compress and post them, to best practice examples, this session will provide tips like why the first frame of a gif is key, as well as platform-specific gif advice for Steam, Twitter, etc. After this session you will know how to get the most out of your beautiful animated gif babies and how to convey your game's core message within seconds.|