| Session Name: | Soft Launch Planning and Management |
| Speaker(s): | Dylan Tredrea |
| Company Name(s): | Zeptolab |
| Track / Format: | Business & Marketing |
| Overview: | Dylan Tredrea will present his analysis of the opportunities and risks in soft launch, the fundamental forces teams should understand, a high level strategy for soft launch planning, specific practices and processes for running soft launches, and specific examples from his career and Zeptolab's portfolio where this kind of approach has been successful. |
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