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|Session Name:||Making 'Tetris Effect'-ive|
|Track / Format:||Advocacy|
|Overview:||How do you reinvent a game already regarded as perfect? How do you take an IP with dozens and dozens of iterations over 30 years and make it feel fresh again? And how do you balance old and new, what to keep and what to change, in the latest version of one of the most beloved games of all time? Join producers Tetsuya Mizuguchi and Mark MacDonald and director Takashi Ishihara as they detail their attempts to do just that with 'Tetris Effect', through a combination of extensive pre-production, prototyping, iteration, and user testing.|