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|Session Name:||One Year in the App Store: A Case Study of Backflip Studios|
|Company Name(s):||Backflip Studios|
|Track / Format:||iPhone Games Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Popular independent developer Backflip Studios has had some early success in the app store with 4 top 5 applications in the overall rankings (RAGDOLL BLASTER, PAPER TOSS, PAPER TOSS: WORLD TOUR, RAGDOLL BLASTER LITE), 13,000,000 downloads and over $2,000,000 in sales. Join, Julian Farrior, Backflip's CEO for a discussion and quantitative analysis of their first year in operation. Focus will be on marketing wins/flops, distribution opportunities, sales catalysts and key takeaways. Special attention will be given to analyzing real numbers associated with Backflip's three key sources of revenue: a) straight app sales, b) in-app purchases and c) mobile advertising in free games.|