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|Session Name:||Surviving the iPhone: EA's Original Game Bet|
|Track / Format:||iPhone Games Summit|
|Overview:||During the holidays, one EA game on the iPhone's Top Grossing list stuck out from the rest. Why? Unlike TETRIS, MONOPOLY, and MADDEN, most people had never heard of SURVIVING HIGH SCHOOL. Discover how EA bet on an original game and won. Get the inside story on how decisions were made on a new business model. Learn how to create a mobile team that can release new content every week. And explore the iterative process EA went through to fuse microtransactions with free, weekly downloadable content to create an iPhone success story.|