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Session Name:

Real-World Gaming: The Blending of the Real World + Digital World


The advent of touchscreen mobile phones with GPS and cameras such as the iPhone and Android phones is giving rise to an array of augmented reality apps and Location-Based games. It's opening up a brand new sector: Real-World Gaming. This presentation will take a look at the technologies and monetization strategies of the fastest growing apps in the white-hot geo-location real world social gaming space. Besides the typical F2P freemium models, the potential for tie-ins to the real-world opens endless branding opportunities and partnerships for developers. Participants will come away with a detailed understanding of the challenges and issues in this new geo-gaming space, as well as interesting opportunities for new monetization streams. Since Booyah's release of MyTown in December 2009, the iPhone app has rocketed up to Top 7 in the Apple App store with surpassed 1 Million registered users.

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  • GDC 2010
  • Keith Lee
  • Booyah
  • free content
  • iPhone Games Summit
  • Smartphone / Tablet Games