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The Number One Educational Resource for the Game Industry

Session Name: Real-World Gaming: The Blending of the Real World + Digital World
Speaker(s): Keith Lee
Company Name(s): Booyah
Track / Format: iPhone Games Summit

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Overview: The advent of touchscreen mobile phones with GPS and cameras such as the iPhone and Android phones is giving rise to an array of augmented reality apps and Location-Based games. It's opening up a brand new sector: Real-World Gaming. This presentation will take a look at the technologies and monetization strategies of the fastest growing apps in the white-hot geo-location real world social gaming space. Besides the typical F2P freemium models, the potential for tie-ins to the real-world opens endless branding opportunities and partnerships for developers. Participants will come away with a detailed understanding of the challenges and issues in this new geo-gaming space, as well as interesting opportunities for new monetization streams. Since Booyah's release of MyTown in December 2009, the iPhone app has rocketed up to Top 7 in the Apple App store with surpassed 1 Million registered users.

GDC 2010

Keith Lee


free content

iPhone Games Summit

Smartphone / Tablet Games