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|Session Name:||New Dogs, New Tricks: Breeding Social Networking and Virtual Pets|
|Speaker(s):||Matthew Roberts, Andrew Stern|
|Company Name(s):||ngmoco:), ngmoco|
|Track / Format:||iPhone Games Summit|
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|Overview:||Touch Pets Dogs breeds 3D virtual pets with social networking within a free-to-play business model. This talk discusses how the game's design had to grow and adapt as the iPhone game market filled with limitless low- and no-cost gaming and entertainment options, and how the team progressed the game mechanics to meet a wide variety of audiences tastes and budgets. Observed strengths and weaknesses of the iPhone and iPod as a platform for high-fidelity, free-to-play, socially-grounded games will be presented, as well as lessons learned about player behavior in the wild that further evolved the game's design, marketing and monetization.|