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|Session Name:||Falling to Your Death: The CANABALT Postmortem|
|Company Name(s):||Semi Secret Software|
|Track / Format:||iPhone Games Summit|
|Overview:||Eric Johnson, Co-Founder of Semi Secret Software talks about making and marketing CANABALT, their hit followup to word puzzler WURDLE. Beginning with its humble Flash roots, the presentation will cover OpenGL optimizations, shockingly high price points, guerilla twitter marketing, reverse-engineering the App Store, and strangely low piracy rates.|