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|Session Name:||Tools of Engagement: Five Tested Techniques to Improve Player Retention|
|Track / Format:||Live|
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|Overview:||Online games succeed when they motivate players to continuously engage, reengage, and evangelize to others their sustained interest and enthusiasm. Data from thousands of online gamers demonstrate principles and techniques from motivational psychology that are proven tools in building successful reward systems, game/social mechanics, and content structures that improve retention and increase satisfaction in the player. This lecture reviews five specific principles, along with data from online games demonstrating their effectiveness. Multiple game examples and best practices are discussed, along with take-away strategies for both game design and the integration of motivational metrics into your live data mining and research efforts.|