This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Optimization of Online Games through Telemetry and Large-Scale Experimentation [SOGS Business]|
|Company Name(s):||University of Washington Center for Game Science|
|Track / Format:||Social and Online Games Summit|
Did you know free users get access to 30% of content from the last 2 years?
This talk will focus on how to use telemetry, statistical analysis, A/B testing and multivariate testing to optimize player retention in online and social games. We will show how we used these methods to attract and retain 1.5 million players in three online games: Refraction, Hello Worlds, and Foldit. We will present data from 110,000 players showing that music and sound effects had no effect on player retention, that secondary objectives caused as many as 40% of players to quit prematurely, and that text tutorials were only effective in the most complex and least conventional game of the three.