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Session Name: Successful Cases and Ways of Operating Knowledge Crowdsourcing to Gather Players
Speaker(s): Yang Chen
Company Name(s):
Track / Format: Smartphone & Tablet Games Summit
Overview: In the mobile game era, due to the dispersed users and high acquisition cost, everybody is very concerned about through which ways to gather users. This talk will introduce the ways of operating knowledge crowdsourcing, how to accumulate the content over 300,000 pages, edit over 5 million times and obtain nearly 100,000 fans within a year and a half. The talk will involve some specific cases (such as I'm MT and Thunder Fighter). For examples, how a mobile game achieves a wiki page with 6,000 player contributors, and how WeChat game coupon accumulates more than 150,000 users in half a year after being launched.

GDC China 2014

Yang Chen

free content

Smartphone & Tablet Games Summit

Smartphone / Tablet Games