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|Session Name:||Unglamorous eSports: A Mount & Blade: Warband Case Study|
|Company Name(s):||TaleWorlds Entertainment|
|Track / Format:||Business, Marketing and Management|
|Overview:||In this talk, Frank Elliott will take a look at competitive game communities that do not have million dollar international tournaments, with a very personal, specific case study of Mount & Blade: Warband's 6 year old amateur competitive scene. The presentation assesses why these communities exist, their actual importance and how game makers can respond to a community which organizes and competes all by itself. The place of amateur competitive communities, in the wider context of eSports as an exploding phenomenon is also examined, but necessary comparisons are drawn with so-called "real sports."|