| Session Name: | The Future of Healthcare: Creating VR/AR for Patients & Doctors |
| Speaker(s): | Tracey John, Bart Kok, Dr. Mark Lightowler, PhD, Gerald Flannory |
| Company Name(s): | Minds + Assembly, The Virtual Dutch Men, Phorix Limited (formerly head of digital innovation at Novartis), Havas Life New York |
| Track / Format: | Innovation |
| Overview: | There's no doubt that VR and AR will influence and provide new and innovative entertainment and gaming experiences. However, one largely underserved application in VR and AR is for healthcare. Not only is there emerging research and innovation in providing diagnostic and therapeutic applications for patients using VR and AR, there is a storytelling aspect, often aimed at physicians and non-patients, that can help inspire empathy and understanding of various disease states. |
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