This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Dark Patterns: How Good UX Can Be Bad UX|
|Company Name(s):||Frontier Developments|
|Track / Format:||UX Summit|
|Overview:||What happens when good UX design principles are being applied, but are chosen for the wrong reasons? Should it still be considered "good"? A "Dark Pattern" is a user interface that has been carefully crafted to mislead players into behaviors that are detrimental to their experience but highly effective for monetary gain. This session explores what "Dark Patterns" are, and a look at how good (effective) UX design could lead to a bad (unethical) UX result, and why game developers and UX designers must strive to avoid it.|