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|Session Name:||Art Direction for AAA UI|
|Company Name(s):||DICE LA|
|Track / Format:||Visual Arts|
|Overview:||The UI Art Direction of your games play a pivotal role for players. Understanding how cognitive processes influence visual direction is fundamental to creating engaging and cohesive presentation for your players. This deep dive will remove the guess work involved in creating consistent, engaging UI art using relevant theory, best practices along with game engine knowledge to drive coherent presentations from concept through to release.|