|The Importance of VIP in Free-to-Play
|Nick van Vugt
|Track / Format:
|Business & Marketing
Did you know free users get access to 30% of content from the last 2 years?
|VIP systems are incredibly important in the free-to-play market and not many companies are using them. With so many players having contributed financially to your title, it is critical to recognize and reward these players as a necessary recourse in sustaining and retaining player relations. In this talk, Nick will discuss the key takeaways from the first year of implementation and execution of a VIP system from scratch into Uken's largest active title: 'Bingo Pop'. Topics of discussion will include shortcomings and failures of the system, pain points along the way, as well as successes and major wins for the company as a whole.