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Session Name: Rallying the Resistance: 'Frog Fractions 2' Alternate Reality Game
Speaker(s): Justin Bortnick
Company Name(s): Twinbeard
Track / Format: Business & Marketing
Overview: Writer and ARG Master Justin Bortnick will reveal the mysteries behind the beloved (and notorious) 'Frog Fractions 2' alternate reality game, from the early days of design through the origins of the mysterious resistance and their sparkly foes all the way to the explosive end that put the launch day of their game into the hands of their fans. Learn how what was meant to be a one to three month experience spiraled out of control into nearly three years of madness, and ultimately concluded as one of the most successful and popular ARGs of the modern gaming era.

GDC 2018

Justin Bortnick

Twinbeard

free content

Business & Marketing

Business & Marketing

Design

Design


UBM Tech