This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Marketing Stories: Multiplayer Soft Launch and Playable Ads|
|Speaker(s):||Tim Shepherd, Peter Fodor|
|Company Name(s):||Wooga, AppAgent|
|Track / Format:||Mobile Summit|
|Overview:||Mobile real-time multiplayer games are hot, but your blood will freeze when you realize the costs to support soft launch. Beyond the UA expense, you must manage servers, time zones, demands on bots intelligence and data analytics. Industry expert Peter Fodor presents a 3-stage process to a successful global launch, including 5 case studies from his work plus insights from top gaming publishers. Playable ads are becoming a powerful tool in F2P. Tim will share Wooga's learnings about the entire process of how to best design and produce playables plus technical implications for dealing with several platforms and evaluating performance.|