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|Session Name:||Research Methods to Improve Live Game Retention, D1 to D100|
|Speaker(s):||Sebastian Long, Sarah Romoslawski, Alexander Kohorst, Molly Sirota, Jennifer Torson|
|Company Name(s):||Player Research, Glu Mobile, Inc., Glu Mobile, Inc., Sony Playstation, Scopely|
|Track / Format:||Production & Team Management|
|Overview:||How can development teams gather actionable player data to improve long-term play? In this microtalk session, four expert UX Researchers share their approaches to gathering actionable data, from day-1 today-100 and beyond, using a variety of research methods: play diaries, analytics, surveys and in-house playtests. Glu Researchers Sarah Romoslawski and Alexander Kohorst share their approaches to FTUE testing and elder player mechanic deep dives. PlayStation's MollySirota explains how players' diaries improved engagement in the live content of 'MLB: The Show'. Fianlly, Scopely's Jennifer Torson discusses how to study the first seven days to impact the entire player journey.|