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The Number One Educational Resource for the Game Industry

Session Name:

Play Nice, Play Fair: The Business Case for Fighting Disruptive Behaviors


Learn how the Player Behavior Insights team at Blizzard generates behavioral insights and uses applied machine learning solutions to quantify and fight disruptive behaviors. This session will share high-level findings and how to take a "crawl, walk, run" approach for building a player behavior analytics discipline. It will also provide analysis of the business case and opportunity cost associated with not addressing disruptive and abusive player behaviors in community-driven games.

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  • GDC 2019
  • Jarrod Doherty
  • Blizzard Entertainment
  • free content
  • Production & Team Management
  • Production