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Session Name: Play Nice, Play Fair: The Business Case for Fighting Disruptive Behaviors
Speaker(s): Jarrod Doherty
Company Name(s): Blizzard Entertainment
Track / Format: Production & Team Management
Overview: Learn how the Player Behavior Insights team at Blizzard generates behavioral insights and uses applied machine learning solutions to quantify and fight disruptive behaviors. This session will share high-level findings and how to take a "crawl, walk, run" approach for building a player behavior analytics discipline. It will also provide analysis of the business case and opportunity cost associated with not addressing disruptive and abusive player behaviors in community-driven games.

GDC 2019

Jarrod Doherty

Blizzard Entertainment

free content

Production & Team Management

Production