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|Session Name:||Balancing Community and Business: Walking the Tightrope of Needs|
|Speaker(s):||Nick van Vugt|
|Company Name(s):||Uken Games|
|Track / Format:||Community Management Summit|
|Overview:||In free-to-play mobile gaming, the needs of your players and the goals of your organization are often at odds with one another. Players want to play more often, earn more currency or even change the balance of the game to their benefit. For a product team, this can lead to lost revenue or decreased retention and engagement over long enough periods of time. This talk will review ways you can work with your community and internal teams to provide the best experience for both parties.|