You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name:

Free to Play Summit: Forget CPI: Dynamic Mobile Marketing

Overview:

Cost per install (CPI) has traditionally been one of the most important metrics for mobile user acquisition. However, the industry is changing and if you are still focused on your CPI then you are already behind. In this talk we will discuss how the industry is changing the way we bid on users. We will cover why CPI is no longer as important and instead, what metrics we should be focusing on. Furthermore, we will discuss how we measure success. Finally, we will talk about how these new trends are impacting the marketplace and the challenges they present for performance-based marketing.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2020
  • Heather Gainer
  • Kongregate
  • free content
  • Free to Play Summit
  • Social / Online Games