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|Session Name:||Free-to-Play: Driving the Future of MMOs|
|Company Name(s):||Sony Online Entertainment|
|Track / Format:||Business and Marketing|
|Overview:||SOE's recent company-wide transition to the free-to-play model has allowed them to adapt their games to better suit their audiences, while maintaining a steady revenue stream. Free-to-play is the future of online gaming and SOE has valuable insights to share. Come learn how SOE opened a new market to players and continued to stay successful. President John Smedley will speak to both market and player trends and provide insight on their new line-up of titles releasing later this year, including the highly anticipated MMOFPS, Planetside 2.|