| Session Name: | Free-to-Play: Driving the Future of MMOs |
| Speaker(s): | John Smedley |
| Company Name(s): | Sony Online Entertainment |
| Track / Format: | Business and Marketing |
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| Overview: | SOE's recent company-wide transition to the free-to-play model has allowed them to adapt their games to better suit their audiences, while maintaining a steady revenue stream. Free-to-play is the future of online gaming and SOE has valuable insights to share. Come learn how SOE opened a new market to players and continued to stay successful. President John Smedley will speak to both market and player trends and provide insight on their new line-up of titles releasing later this year, including the highly anticipated MMOFPS, Planetside 2. |
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