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Session Name:

The Four Emotions That Monetize Free-to-Play Games


Gameplay that converts players creates strong emotions that A/B testing and traditional marketing methods can't measure. Other methods can, and developers that access player emotions early in game development can innovate with much less risk. Beyond level packs and ammo, players crave specific emotions in exchange for their hard-earned cash. Come find out how games such as Candy Crush Saga, Minecraft and Jetpack Joyride go beyond emotions like fiero and schadenfreude to motivate players to convert. Starting with new XEODesign research of the top grossing free-to-play games, together we dive deep into the world of player emotion to explore why players pay for lollipop hammers and custom G-suits. This diagnostic approach to sculpt emotional responses can improve conversion as early as the design document. Emotions are more than rewards for a job well done. Join us for the full story and add the emotions that aid player conversion to your game. Free white papers on emotion and games:

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  • GDC 2014
  • Nicole Lazzaro
  • XEODesign, Inc.
  • free content
  • Free to Play Design & Business Summit
  • Other