| Session Name | Player-Centric Design: A High School Story Postmortem |
| Speaker(s) | Andrew Shvarts |
| Company Name(s) | Pixelberry Studios |
| Track / Format | Free to Play Design & Business Summit |
| Overview | A common perception of the F2P space is that developers must structure their games around metrics and monetization, relentlessly A/B testing until they find the perfect pinch point to drive users to spend. With their debut mobile game High School Story, Pixelberry Studios set out to find another way, focusing first and foremost on player happiness. In this talk, Pixelberry's designer will describe three player-friendly strategies they deployed to find success. |
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