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|Session Name:||Selling Luck: Redefining Monetization in Free-to-Play Games|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||Pay five bucks for 500 coins or pay five bucks for a chance to win 5000 coins - what would you choose? Companies continue to search for the secret sauce behind monetizing free-to-play games in a very crowded space. FlowPlay CEO Derrick Morton will discuss how his latest game is profiting by offering players the chance to win big through good luck charms, and allowing players to share their own luck with others. Derrick will dive into the psychology behind giving users the potential to win more than they paid for, versus selling goods through a fixed cash value.|