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|Session Name:||Acquisition for F2P Games on the Web|
|Track / Format:||Free to Play Design & Business Summit|
|Overview:||This session will discuss the current state of online acquisition for free-to-play games. It will outline the challenges of acquiring for the free-to-play model, the use of testing and data to efficiently optimize the paid funnel, and the necessity of a testing culture to scale a free-to-play platform. Lastly, it will discuss where the free-to-play online game industry is headed from an acquisition perspective.|