|Session Name||From a One Person Shop to Indie Dev to AAA: What it Really Takes to Grow (Presented by Amazon)|
|Speaker(s)||Peter Heinrich, Mike Hines|
|Company Name(s)||Amazon, Amazon|
|Track / Format||Business, Marketing & Management|
We've entered a golden age of creativity and experimentation. Today, anyone with an idea can build a game and publish it to a global audience. How does the gifted amateur become a pro game developer, and from there, a games industry success story? Hint: it requires more than just programming or artistic talent. In this session, we'll show you how to approach game development as a business - even if business isn't your "thing." We'll look at the single most-important skill you can develop, and show by example what happens if you neglect it. We'll also offer practical insights on choosing a game genre, development environment, and target hardware as well as how to monetize your game.