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|Session Name:||Playing the Middle: Balancing Trust, Creativity, and Business in the Science of Experience|
|Speaker(s):||Ian Livingston, Corey May, Jonathan Dankoff, Alex Hutchinson, Chris Lang|
|Company Name(s):||Electronic Arts, 2K Games, WB Games Montreal, Ubisoft, Bungie|
|Track / Format:||UX Summit|
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|Overview:||Join this panel assembled of a multidisciplinary group of loud AAA industry veterans (each of whom enjoy arguing and is always right!) to discuss the the effects of data, creativity, and development constraints on the user experience in games. The panelists include prominent researchers, creatives, and producers who will discuss several topics including: the role of data in the creative process, the focus of UX at different organizational levels, the importance of trust in the UX research process, and how developers still end up crafting bad player experiences! Attend, join the discussion, and learn all the ways that UX permeates the industry.|