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Session Name:

Art Direction Bootcamp: " 'Windup': An Animation Feature Quality Rendering in Real-Time" & "On Cultures of Shared Creative Ownership"


This session presents two 30-minute lectures, 'Windup': An Animation Feature Quality Rendering in Real-Time and On Cultures of Shared Creative Ownership.'Windup': An Animation Feature Quality Rendering in Real-Time (Yibing Jiang, Unity Technologies)In this lecture, Yibing Jiang will show how she and her team built a test scene of animation feature quality in Unity. She will go step by step with consideration to concept, color scripts, timeline, camera setup, character creation, environment building, and lighting. Rather than use methods seen in VFX, Yibing will show how Unity took methods from AAA game production that pushed the visual bar while being real-time.On Cultures of Shared Creative Ownership (Andrew Maximov, Naughty Dog Inc.)What if someone told you that dedicated management could be optional for creative production teams of all kinds of sizes? Can developers self organize and ship products without absolute and utter chaos destroying the production? The answer is "sometimes". It is very hard. It requires some very fundamental cultural shifts. But it has been proven to work, bringing you some of the most celebrated video game titles and earning hundreds of millions of dollars at the same time. All while encouraging every individual on the team to take a more active role in realizing their potential. Having your creative teams organized in a way that allows everyone to be most fulfilled is nothing short of a herculean effort, but come by this talk and engage in this dialogue on what you can do today to inspire shared creative ownership on your team.

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  • GDC 2018
  • Yibing Jiang
  • Unity Technologies
  • Andrew Maximov
  • Naughty Dog, Inc.
  • free content
  • Visual Arts
  • Visual Arts