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|Session Name:||Marketing Judo: How to Sell Your Indie Game|
|Company Name(s):||Butterscotch Shenanigans|
|Track / Format:||Business & Marketing|
|Overview:||How do you approach selling a product that no one needs, that solves no real problem, and has thousands of new direct competitors every day? What do you focus on, and what do you ignore? In this talk, Sam Coster of Butterscotch Shenanigans will expose some unintuitive lessons about the attention marketplace for games that will help you pare down your marketing activities to focus on what really moves the needle.|