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|Session Name:||Design by the Numbers: Using Data for Good|
|Track / Format:||Mobile Summit|
|Overview:||The job of the game designer doesn't stop once players start playing the game, it's only just beginning. Whether a small beta test or a global launch, player actions can provide a wealth of information about how your game really works. This session will cover how to use data to make your game even better and how it was used for the launch of 'Looney Tunes: World of Mayhem'. Go beyond tracking product metrics and learn to use analytics to track exactly what players are doing and how you can use that to improve your design. Join veteran mobile designer Evan Losi and explore the deep world of data-driven design.|