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Session Name:

Design and Monetization Strategies in Highly Successful F2P Games


With the dominance of the saga-style gameplay and the stabilization of some core free-to-play models, strategies in the design of F2P games have solidified and we can now see some consistencies in the way in-app purchases have been integrated successfully across different genres of games. In this talk, we will look at a set of the most successful F2P games, from Candy Crush to Clash of Clans to League of Legends, to analyze what design principles they share in the way the game leverages the free-to-play model to keep gamers happy and make profitable products. A deep review of the shared features of these games, coupled with reviews of postmortems and interviews, demonstrates what our industry has learned about how players use F2P games and what kinds of play patterns and monetization components have become the norm of the current market leaders.

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  • GDC 2014
  • Nick Fortugno
  • Playmatics
  • free content
  • Free to Play Design & Business Summit
  • Other