GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Most Effective User Acquisition Techniques|
|Company Name(s):||GREE International|
|Track / Format:||Free to Play Design & Business Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||This session will explore the world of mobile user acquisition and how to intelligently apply strategies to different tiers of developers. Using GREE as a case study, it will analyze specific UA successes and failures, while providing a comparison of regional methodologies, as well as the differences between mobile and traditional marketing acquisition. The speaker will do a deep dive on the current state of the UA market and an overview of where it is headed, with what new approaches/channels may come up in the near future. Lastly, it will discuss specific processes and benchmark numbers (CPI/CVR) to look out for when making marketing, spend and timing decisions.|