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Session Name Most Effective User Acquisition Techniques
Speaker(s) Sho Masuda
Company Name(s) GREE International
Track / Format Free to Play Design & Business Summit
Overview This session will explore the world of mobile user acquisition and how to intelligently apply strategies to different tiers of developers. Using GREE as a case study, it will analyze specific UA successes and failures, while providing a comparison of regional methodologies, as well as the differences between mobile and traditional marketing acquisition. The speaker will do a deep dive on the current state of the UA market and an overview of where it is headed, with what new approaches/channels may come up in the near future. Lastly, it will discuss specific processes and benchmark numbers (CPI/CVR) to look out for when making marketing, spend and timing decisions.

GDC 2014

Sho Masuda

GREE International

free content

Free to Play Design & Business Summit

Other


UBM Tech