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|Session Name:||Core Games, Real Numbers: Going Cross-Platform|
|Track / Format:||Free to Play Design & Business Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Kongregate has been sharing great data on web games for years - now they're launching mobile games and are ready to start sharing iOS and Android numbers as well. How do ARPUs, ARPPUs, retention and sessions differ from web to mobile, iOS to Android, and phone to tablet? What are the pros and cons of going web-to-mobile, mobile-to-web, and allowing players to play where they want to? Between real numbers and case studies, this session will show what does and doesn't work in a cross-platform world.|